creative haberdashery

Why you might need a writer

hats-our-specialtyWriting is damn difficult. It means strapping yourself to your chair on a daily basis. It means absolutely rejecting words that don’t resonate. And boy howdy, that’s hard to do, no matter how adept you are with a pen.

Writing is damn difficult, even if you’ve been writing nearly every day for 30 years, like I have. And writing well, especially if it’s about your own services, is even harder. Because people know their own products, they assume their competitive advantages are obvious. They aren’t. In most cases, the person shopping for your product doesn’t even know what to look for. And so the #1 writing mistake made on home pages is this:

Lack of a clear and ownable reason to choose your product over another.

What will your product or service do that others won’t? How will it solve a problem better than any other solution? How will it make the user more money / increase happiness / contribute to a better life?

I help my clients step back from their own stories so they can see it from a new perspective, not so much as a writer, but as a story enabler.

  • Here’s what’s interesting
  • Here’s what’s on a par with the rest of the world
  • Here’s what we won’t talk about
  • Here’s how your work will sing with your own brand story

My abilit to collaborate with people to build a brand story that informs content makes it all much more powerful. Which sells more. Which goes in your pocket. Which means life is a little easier and business is a little better.

If your brochure / website / ad is on hold because you haven’t been able to find the words, consider hiring a writing partner  in crime. Writing it alone may be costing you more than it’s saving you.

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cindi acker-hein

cindi acker-hein

writer + creative partner
I love my work: teaming up with awesome creatives. Word nerdery. Problem solving. Simplifying. Intelligenting. Learning. Seeking FTA, SOH, PR.Read more...


  • joan-riversCan we talk about websites and creativity?
    Can we talk? The legendary Joan Rivers was famous for that catchphrase, as she worked her way onto red carpets and late night talk shows with her gift of gab. Joan, of course, made her name during [...]

why you’ll love working with me

-Art directors love the conceptual teamwork

-Solopreneurs love how quickly I catch their excitement

-Big companies love how I bring consensus to cranky

-Agencies of all sizes love how seamlessly I join their teams

And I love working with anyone who begins a conversation with, "What if . . ."


  Phone: 1.614.436.4599


"Can come in, literally at the drop of a hat and start working. Immediate contributions and high productivity."


"The combination of creative and logical instincts make Cindi a rare commodity."


"Thanks for stretching us to try new ideas."


"Cindi has a very effective way of choosing one of her 99 hats, getting deep into the features and benefits of your business from a customer point-of-view, and emerging with targeted concepts that really ring true."

Cross-industry experience

"Cindi is amazing! She is intuitive, highly creative, professional, easy to work with, fast, and is able to organize and clearly define highly complex projects. Her vast range of experience allows her to handle any type of project."


"We’ve partnered with Cindi on many projects over the years because we know she’ll see new angles and then deliver intelligent, well-crafted concepts."


"Cindi is one of few people who has been able to capture the essence of my work. She listens intently, does her homework, turns an incredibly well-heeled phrase...all with a delightful personality and calm demeanor."


"Cindi is a great thinker. She can analyze situations and information and come up with innovative solutions to problems."

Energy & Enthusiasm

"Working with Cindi was an absolute pleasure. Her work ethic, creativity and personality blend together to culminate into fantastic work."

Creative Partner

"“Cindi is the best creative partner an art director can have. She's not just an excellent writer, she's a big idea creative director who understands consumer behavior and hitting a target dead center.”"


"Cindi has a wonderfully creative way of meshing visual imagery with verbal language for the average person to understand.”"

Big Ideas

"Cindi is a valuable creative partner. She's not just talented writer, she thinks about the whole idea and consistently focuses on the customer's point-of-view."

Try Class 1 for free!


The very first class and the one you'll thank for setting you on the road to easier and greater content


"Cindi's expertise in copy writing - from CRM to Industrial to Retail has been invaluable in helping me shape brand voice"