Posts tagged writing tips
Why you might need a writer
Writing is damn difficult. It means strapping yourself to your chair on a daily basis. It means absolutely rejecting words that don’t resonate. And boy howdy, that’s hard to do, no matter how adept you are with a pen.
Writing is damn difficult, even if you’ve been writing nearly every day for 30 years, like I have. And writi [...]
Why there’s no “easy” button for great content
I just hung up from a long talk with my brother Dan about the value of good content. During a rambling 45-minute conversation about all things digital, I ranted on about the difference between really great content and content that just tries to manipulate Google’s latest algorithm.
His take, and it’s brilliant, is simple:
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5 tips for the occasional copywriter
It can be pretty tortuous to put pen to paper if you’re not someone who writes copy every day. Most people would rather do anything else. Yet copywriting remains one of those chores that’s difficult to outsource. After all, you took English in school. You can certainly write your own brand story. Easy, right?
I wish that were true [...]
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