3 words on my career: “OK . . . let’s play!”
I started in Journalism by way of The Ohio State University, morphed into educational publishing, catapulted to fashion and then realized I needed more.
More newness. More variety. More challenges to keep my mind busy. (I’m not sure if this demonstrates an inquisitive mind or ADD. Thoughts?)
Since starting the Ninety-Nine Hats journey, I’ve been part of some of the most amazing brands, met varied and interesting people and learned about an entire alphabet soup of industries.
I’ve named a major health brand, concepted a campaign that changed an industry, interviewed homeless men and c-suite executives in the same week, caused a switchboard operator to threaten to quit, backed up a convention floor, written t-shirts, and branded a church.
Tactically, just name it. I mean, seriously. Tactics are to concepts what laces are to shoes.
Social media is a tactic. A grand opening event (i.e. Social Media 1.0) is a tactic. We’re living in the Wild West of tactical options. What a terrific playground for the creative soul.
Looking for a dynamic conceptual partnership, a glimpse into the customer’s mind and the sweet spot between business and creative thinking?
Great! Let’s play.
embark