creative haberdashery

I’ve packed up my hats! Ninety-Nine Hats is no longer accepting work, but you can still reach me at Happy trails!

Hey Pard,

I think we can all agree that design and branding is fun. What’s not fun? Doing it alone.

I can help with that.

As Ninety-Nine Hats, I’ve been an on-demand creative partner for over 30 years. I’m known for being intuitive, quick, supportive, honest, empowering, and easy to work with: a creative’s creative.

Got an important pitch coming up? I’ll be your sounding board, collaborator and all-in partner. Get an unexpected RFP? I’ll help you decipher what they want and then help you deliver job-winning creative. Do you feel like you have people working for you, but no one working with you? That’s where I come in. Someone on your level, but not someone on your payroll.

Truly great creative partners are hard to find. I guess that’s why I’ve been successful as the creative partner to designers and creative directors from dozens of industries, in agencies big and small, with contractors, with entrepreneurs – you name it. I’m all about the creative rush.

What I do

See concepts from all angles

Find value-adds

Simplify the complicated

Problem solve

Get into the mind of the consumer

Love it when the idea is great

Speak up when it’s not so much

Wrap ideas into campaign theme lines

Write concept summaries, example headlines and copy

Laugh. A lot.

What I don’t do

Hide behind a computer

Literal design

Production art

Melt down


Fail to find enthusiasm

Rock more ideas

with a creative partner known for game-changing insights

Win more pitches

with ideas that resonate both strategically and creatively

Boost business growth 

with brand-building ideas

Ninety-Nine Hats happily supplies creative haberdashery to businesses and agencies who are trying to do too much with too little. Why work alone when you can add a partner’s hat to the table? Watcha waiting for? Contact me!


This just in…

Check out my latest work.

OHC leads cancer research and specific kinds of cancer treatment in Cincinnati, yet it’s difficult to be heard above all the noise the big players are making. This campaign is an attention-getter that’s not soon forgotten. Created with Sharon Brink/BrinkThinks. For more, go to Portfolio/Brand Work

cindi acker-hein

cindi acker-hein

writer + creative partner
I love my work: teaming up with awesome creatives. Word nerdery. Problem solving. Simplifying. Intelligenting. Learning. Seeking FTA, SOH, PR.Read more...


  • joan-riversCan we talk about websites and creativity?
    Can we talk? The legendary Joan Rivers was famous for that catchphrase, as she worked her way onto red carpets and late night talk shows with her gift of gab. Joan, of course, made her name during [...]

why you’ll love working with me

-Art directors love the conceptual teamwork

-Solopreneurs love how quickly I catch their excitement

-Big companies love how I bring consensus to cranky

-Agencies of all sizes love how seamlessly I join their teams

And I love working with anyone who begins a conversation with, "What if . . ."


  Phone: 1.614.436.4599


"Can come in, literally at the drop of a hat and start working. Immediate contributions and high productivity."


"The combination of creative and logical instincts make Cindi a rare commodity."


"Thanks for stretching us to try new ideas."


"Cindi has a very effective way of choosing one of her 99 hats, getting deep into the features and benefits of your business from a customer point-of-view, and emerging with targeted concepts that really ring true."

Cross-industry experience

"Cindi is amazing! She is intuitive, highly creative, professional, easy to work with, fast, and is able to organize and clearly define highly complex projects. Her vast range of experience allows her to handle any type of project."


"We’ve partnered with Cindi on many projects over the years because we know she’ll see new angles and then deliver intelligent, well-crafted concepts."


"Cindi is one of few people who has been able to capture the essence of my work. She listens intently, does her homework, turns an incredibly well-heeled phrase...all with a delightful personality and calm demeanor."


"Cindi is a great thinker. She can analyze situations and information and come up with innovative solutions to problems."

Energy & Enthusiasm

"Working with Cindi was an absolute pleasure. Her work ethic, creativity and personality blend together to culminate into fantastic work."

Creative Partner

"“Cindi is the best creative partner an art director can have. She's not just an excellent writer, she's a big idea creative director who understands consumer behavior and hitting a target dead center.”"


"Cindi has a wonderfully creative way of meshing visual imagery with verbal language for the average person to understand.”"

Big Ideas

"Cindi is a valuable creative partner. She's not just talented writer, she thinks about the whole idea and consistently focuses on the customer's point-of-view."

Try Class 1 for free!


The very first class and the one you'll thank for setting you on the road to easier and greater content


"Cindi's expertise in copy writing - from CRM to Industrial to Retail has been invaluable in helping me shape brand voice"