creative haberdashery


hats-cleanedAdvertising, branding and marketing agencies hire me to help them shine.


Over the years I’ve tried mightily to craft an elevator speech, but each time I share it with colleagues, they get a funny expression and a do a kind of doggy head cock.

“Yeah, well, you’re an amazing writer,” they say. “But . . . you’re more than that.” Very flattering. But how do you explain this to an industry that wants to organize creative teams into convenient buckets?

Then, as I wrestled with this problem for the umpteenth time, my husband says in exasperation, “Oh, come on. You’re a strategist!” And walks out of the room.

“Wait! Wait!” I chase him down. “Why haven’t you ever told me this?” His answer? “I thought you knew!”

Turns out I’ve been a strategist all this time.

Despite the lack of definition, my career has led me to some incredible opportunities to collaborate. Here are some of the ways this might help you:

  • Print Collateral, Print Ads, Outdoor
  • Websites, Digital Advertising, Social Media
  • Brand Positioning, Brand Voice, Campaigns, Naming
  • Internal Communications, Special Events, Speeches
  • Radio, TV, Video
  • Sales Aids, Newsletters, Case Studies
  • Signage, Sales Campaigns, Reward Programs





cindi acker-hein

cindi acker-hein

writer + creative partner
I love my work: teaming up with awesome creatives. Word nerdery. Problem solving. Simplifying. Intelligenting. Learning. Seeking FTA, SOH, PR.Read more...


  • joan-riversCan we talk about websites and creativity?
    Can we talk? The legendary Joan Rivers was famous for that catchphrase, as she worked her way onto red carpets and late night talk shows with her gift of gab. Joan, of course, made her name during [...]

why you’ll love working with me

-Art directors love the conceptual teamwork

-Solopreneurs love how quickly I catch their excitement

-Big companies love how I bring consensus to cranky

-Agencies of all sizes love how seamlessly I join their teams

And I love working with anyone who begins a conversation with, "What if . . ."


  Phone: 1.614.436.4599


"Can come in, literally at the drop of a hat and start working. Immediate contributions and high productivity."


"The combination of creative and logical instincts make Cindi a rare commodity."


"Thanks for stretching us to try new ideas."


"Cindi has a very effective way of choosing one of her 99 hats, getting deep into the features and benefits of your business from a customer point-of-view, and emerging with targeted concepts that really ring true."

Cross-industry experience

"Cindi is amazing! She is intuitive, highly creative, professional, easy to work with, fast, and is able to organize and clearly define highly complex projects. Her vast range of experience allows her to handle any type of project."


"We’ve partnered with Cindi on many projects over the years because we know she’ll see new angles and then deliver intelligent, well-crafted concepts."


"Cindi is one of few people who has been able to capture the essence of my work. She listens intently, does her homework, turns an incredibly well-heeled phrase...all with a delightful personality and calm demeanor."


"Cindi is a great thinker. She can analyze situations and information and come up with innovative solutions to problems."

Energy & Enthusiasm

"Working with Cindi was an absolute pleasure. Her work ethic, creativity and personality blend together to culminate into fantastic work."

Creative Partner

"“Cindi is the best creative partner an art director can have. She's not just an excellent writer, she's a big idea creative director who understands consumer behavior and hitting a target dead center.”"


"Cindi has a wonderfully creative way of meshing visual imagery with verbal language for the average person to understand.”"

Big Ideas

"Cindi is a valuable creative partner. She's not just talented writer, she thinks about the whole idea and consistently focuses on the customer's point-of-view."

Try Class 1 for free!


The very first class and the one you'll thank for setting you on the road to easier and greater content


"Cindi's expertise in copy writing - from CRM to Industrial to Retail has been invaluable in helping me shape brand voice"