Posts tagged copy help
Why you might need a writer
Writing is damn difficult. It means strapping yourself to your chair on a daily basis. It means absolutely rejecting words that don’t resonate. And boy howdy, that’s hard to do, no matter how adept you are with a pen.
Writing is damn difficult, even if you’ve been writing nearly every day for 30 years, like I have. And writi [...]
Why there’s no “easy” button for great content
I just hung up from a long talk with my brother Dan about the value of good content. During a rambling 45-minute conversation about all things digital, I ranted on about the difference between really great content and content that just tries to manipulate Google’s latest algorithm.
His take, and it’s brilliant, is simple:
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Mom’s 3-part brand story
All advertisers have two brand stories to consider: 1.) their own, and 2.) the brand story of their target audience. The objective, of course, is to make your brand story part of your customer’s brand story. But when it comes to marketing to moms, do we truly understand the story we’re trying to become part of? Is a lack of deeper insight res [...]
5 tips for the occasional copywriter
It can be pretty tortuous to put pen to paper if you’re not someone who writes copy every day. Most people would rather do anything else. Yet copywriting remains one of those chores that’s difficult to outsource. After all, you took English in school. You can certainly write your own brand story. Easy, right?
I wish that were true [...]
Writing for financial markets
I’ve been a creative partner in all kinds of finance environments, from investment bankers, to angel investors. They are all a little bit different, with their own set of buzzwords and government restrictions. Among competitive products, however, the differences are often very subtle. This means that it’s absolutely essential not [...]
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