creative haberdashery

Can we talk about websites and creativity?

Can we talk?

The legendary Joan Rivers was famous for that catchphrase, as she worked her way onto red carpets and late night talk shows with her gift of gab. Joan, of course, made her name during the golden age of television, where she frequently–sometimes infamously–served as Johnny Carson’s guest host. (Until she didn’t, but that’s a different story.)

joan-rivers

Joan Rivers in 2010

If I could change the behind-the-scenes work that goes into creating websites, I’d do it by saying, “Can we talk?” Because I’m here to tell ya, we aren’t.

We aren’t putting the clients and the creatives together so they can dig into the opportunities. Instead, we’re asking (understandably) client-centric account executives to write fill-in-the-blank creative briefs that don’t dig deep enough.

We aren’t including strategists and writers in the site architecture process. Instead, site maps are built first, before there’s a good understanding of the sales process, to the detriment of . . . well . . . sales.

We aren’t thinking of writing as integral to the process. Instead, we are designing fabulous-looking sites that lorem ipsum their hearts out while we wait for clients to “provide the copy.”

Have we lost sight of what talking means to the work of discovery and creativity? Have email and remote work spaces made it easy to think of creativity as a linear process, where joan-rivers-signaturewe can move tasks from ‘pending’ to ‘done’ and go on to the next column in our logistics software? What do you think? How can we fix it?

Can we talk?

 

 

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