Posts in category understand customers
Crowd surfing for target customers
I’ll bet you know someone who says with complete confidence: I don’t need a target customer. My customer is everyone who _____. Ah . . . but it doesn’t matter if your customer is everyone who golfs, everyone who reads, or even everyone who eats. You need a focused target customer strategy so you can avoid weak brand messaging and take advan [...]
Brand story party of the century
I’ve worked with Doug Kamerer for years now, meeting up with him as his career takes him to one great opportunity after another. His current gig is as Minister of Culture (cool title, huh?) for A.D. Farrow Co. Harley Davidson. A.D. Farrow is the longest continuously operating Harley dealership in the world. This gives Doug, a passion [...]
The brand story heard ’round the world
Pope Francis poses for a selfie. I am in awe of the teenagers who were gusty enough to ask him to do it!
A story via the BBC News says that the word “selfie” has been named the 2013 Word of the Year by the Oxford English Dictionary. Estimates say it increased in usage by approximately 17,000% in the last year. Other contenders inc [...]
embark