creative haberdashery

Posts in category how to

Writing for financial markets

Writing for financial markets
I’ve been a creative partner in all kinds of finance environments, from investment bankers, to angel investors. They are all a little bit different, with their own set of buzzwords and government restrictions. Among competitive products, however, the differences are often very subtle. This means that it’s absolutely essential not [...]

10 words on writing

10 words on writing

Why know it alls probably don’t know it all

Why know it alls probably don’t know it all
I always do a mental eyeroll when potential clients ask if I’ve ever worked in their “special” industry. They’ll say, “It’s different, you know.” No doubt the business itself is different. But the messaging? That’s pretty universal. I mean, as long as we’re talking about humans and not dogs and cats. (Come to think of [...]

The brand story heard ’round the world

The brand story heard ’round the world
Pope Francis poses for a selfie. I am in awe of the teenagers who were gusty enough to ask him to do it! A story via the BBC News says that the word “selfie” has been named the 2013 Word of the Year by the Oxford English Dictionary. Estimates say it increased in usage by approximately 17,000% in the last year. Other contenders inc [...]

What it means to be a writer

What it means to be a writer
Ah, the writer’s workspace. Scattered pencils, bits of paper, old take out and occasional fits of organization that swallow up the things you’re looking for so that you may never find them again. It’s a glorious place and in my case, in a wonderful room just at the bottom of the stairs. I’d like to say I never get o [...]

10 thoughts on words

10 thoughts on words
How to make writing easier with just 10 little tips. #1. Words don’t dress to impress. They’re happiest in play clothes. #2. Got writer’s block? Outline! It sucks, but it usually helps. #3. Companies have “best kept secrets” because they’re “bad at marketing.” #4. English is a living language. D [...]

13 thoughts on 3 folds

13 thoughts on 3 folds
The tri-fold brochure can be extremely effective, as long as you think your messaging through carefully. The trifold (an 8 1/2 x 11 sheet folded in thirds) is ubiquitous in the world of small business. What with Word templates and Avery brochure paper, it’s also an easy piece of collateral to handle internally. Here are some tips to mak [...]
cindi acker-hein

cindi acker-hein

writer + creative partner
I love my work: teaming up with awesome creatives. Word nerdery. Problem solving. Simplifying. Intelligenting. Learning. Seeking FTA, SOH, PR.Read more...


  • joan-riversCan we talk about websites and creativity?
    Can we talk? The legendary Joan Rivers was famous for that catchphrase, as she worked her way onto red carpets and late night talk shows with her gift of gab. Joan, of course, made her name during [...]

why you’ll love working with me

-Art directors love the conceptual teamwork

-Solopreneurs love how quickly I catch their excitement

-Big companies love how I bring consensus to cranky

-Agencies of all sizes love how seamlessly I join their teams

And I love working with anyone who begins a conversation with, "What if . . ."


  Phone: 1.614.436.4599


"Can come in, literally at the drop of a hat and start working. Immediate contributions and high productivity."


"The combination of creative and logical instincts make Cindi a rare commodity."


"Thanks for stretching us to try new ideas."


"Cindi has a very effective way of choosing one of her 99 hats, getting deep into the features and benefits of your business from a customer point-of-view, and emerging with targeted concepts that really ring true."

Cross-industry experience

"Cindi is amazing! She is intuitive, highly creative, professional, easy to work with, fast, and is able to organize and clearly define highly complex projects. Her vast range of experience allows her to handle any type of project."


"We’ve partnered with Cindi on many projects over the years because we know she’ll see new angles and then deliver intelligent, well-crafted concepts."


"Cindi is one of few people who has been able to capture the essence of my work. She listens intently, does her homework, turns an incredibly well-heeled phrase...all with a delightful personality and calm demeanor."


"Cindi is a great thinker. She can analyze situations and information and come up with innovative solutions to problems."

Energy & Enthusiasm

"Working with Cindi was an absolute pleasure. Her work ethic, creativity and personality blend together to culminate into fantastic work."

Creative Partner

"“Cindi is the best creative partner an art director can have. She's not just an excellent writer, she's a big idea creative director who understands consumer behavior and hitting a target dead center.”"


"Cindi has a wonderfully creative way of meshing visual imagery with verbal language for the average person to understand.”"

Big Ideas

"Cindi is a valuable creative partner. She's not just talented writer, she thinks about the whole idea and consistently focuses on the customer's point-of-view."

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The very first class and the one you'll thank for setting you on the road to easier and greater content


"Cindi's expertise in copy writing - from CRM to Industrial to Retail has been invaluable in helping me shape brand voice"