creative haberdashery

What it means to be a writer

Ah, the writer’s workspace. Scattered pencils, bits of paper, old take out and occasional fits of organization that swallow up the things you’re looking for so that you may never find them again. It’s a glorious place and in my case, in a wonderful room just at the bottom of the stairs.

Photo of pillow and bed by Castelaa (Own work) [Public domain], via Wikimedia Commons

I’d like to say I never get out of my cozy bed to work . . .

“You never have to change anything you got up in the middle of the night to write.” Saul Bellow, Author, Guggenheim Fellow

“Thank goodness.” Cindi Acker-Hein, Word Nerd

For nearly 20 years, this has been the place of wild ideas, late nights, blood, sweat and gnashing of teeth. Hey, that’s what it means to write for a living.

I never know what project will drive by next, but I can guarantee it will be interesting.That’s because I write lots of things, including websites, brochures, ads, commercials,manuals,packaging, brand names and t-shirts,to mention just a few. I’m also known for my ability to collaborate and conceptualize with partners.

To Wit . . .

For example, here’s a website I worked on for an investment firm, in partnership with the treehouse here in town.


This demonstrates my ability to write content that represents a consensus view from among several people.It also shows my ability to insert phrases naturally into copy. “Moving you from now to next” is Summit’s tagline and they wanted it wherever we could make it work.

Incidentally, if  you visit the treehouse site, know that I helped write their original website as well.

Do I have others? Of course, but I’m not going to go all gonzo trying to get everything on this site. That’s too much work and much too boring for you and for me. But if you’re interested in seeing more, I’d be delighted to tailor a presentation just for you. I’ve got tons of samples,spanning anything and every thing that requires creative brain power. Fingers crossed I haven’t misplaced something due to an ill-advised fit of organizing.

Hey, I’ve been doing this since God was a boy.Don’t get all judgey-judge because my trail drags long behind me.

That’s trail, with an R. Geesh.


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cindi acker-hein

cindi acker-hein

writer + creative partner
I love my work: teaming up with awesome creatives. Word nerdery. Problem solving. Simplifying. Intelligenting. Learning. Seeking FTA, SOH, PR.Read more...


  • joan-riversCan we talk about websites and creativity?
    Can we talk? The legendary Joan Rivers was famous for that catchphrase, as she worked her way onto red carpets and late night talk shows with her gift of gab. Joan, of course, made her name during [...]

why you’ll love working with me

-Art directors love the conceptual teamwork

-Solopreneurs love how quickly I catch their excitement

-Big companies love how I bring consensus to cranky

-Agencies of all sizes love how seamlessly I join their teams

And I love working with anyone who begins a conversation with, "What if . . ."


  Phone: 1.614.436.4599


"Can come in, literally at the drop of a hat and start working. Immediate contributions and high productivity."


"The combination of creative and logical instincts make Cindi a rare commodity."


"Thanks for stretching us to try new ideas."


"Cindi has a very effective way of choosing one of her 99 hats, getting deep into the features and benefits of your business from a customer point-of-view, and emerging with targeted concepts that really ring true."

Cross-industry experience

"Cindi is amazing! She is intuitive, highly creative, professional, easy to work with, fast, and is able to organize and clearly define highly complex projects. Her vast range of experience allows her to handle any type of project."


"We’ve partnered with Cindi on many projects over the years because we know she’ll see new angles and then deliver intelligent, well-crafted concepts."


"Cindi is one of few people who has been able to capture the essence of my work. She listens intently, does her homework, turns an incredibly well-heeled phrase...all with a delightful personality and calm demeanor."


"Cindi is a great thinker. She can analyze situations and information and come up with innovative solutions to problems."

Energy & Enthusiasm

"Working with Cindi was an absolute pleasure. Her work ethic, creativity and personality blend together to culminate into fantastic work."

Creative Partner

"“Cindi is the best creative partner an art director can have. She's not just an excellent writer, she's a big idea creative director who understands consumer behavior and hitting a target dead center.”"


"Cindi has a wonderfully creative way of meshing visual imagery with verbal language for the average person to understand.”"

Big Ideas

"Cindi is a valuable creative partner. She's not just talented writer, she thinks about the whole idea and consistently focuses on the customer's point-of-view."

Try Class 1 for free!


The very first class and the one you'll thank for setting you on the road to easier and greater content


"Cindi's expertise in copy writing - from CRM to Industrial to Retail has been invaluable in helping me shape brand voice"