creative haberdashery

Posts tagged marketing

Want your non-profit to succeed? Think strategically.

Want your non-profit to succeed? Think strategically.
Many of us have been touched by something so powerful, we are moved to take action through fundraising and awareness. And, even though it’s built on personal passion, a non-profit is just like any other business–its success lies in thoughtful, strategic messaging. Unlike a business plan, which requires hard data about funding and [...]

5 healthcare marketing buzzwords you probably want to avoid

5 healthcare marketing buzzwords you probably want to avoid
The ubiquitous healthcare stock photo. Overused buzzwords are as trite as this image. 1985 called. They want their X-Ray back. Healthcare is like any other business, with words and catchphrases that are so overused, they’re meaningless. I run into these tired words consistently; their use is often mandated by the client because they are [...]

My seat at the Big (creative) Table

My seat at the Big (creative) Table
On August 30, The Columbus Foundation organized over 400 small groups to gather around big tables and talk about our shared community. As the host of one such table, I elected to invite people in the creative community. Among us, a photographer, several designers, a writer/yogi, a production director/spa owner, a business leader/executive coa [...]

Business mistakes I hope never to make again (and how to avoid them)

Business mistakes I hope never to make again (and how to avoid them)
I can’t believe I forgot about pants! The biggest business mistake I ever made involved a 12-foot video wall and a collection of animated short films that included one about an old boy men’s club populated by dancing penises. It played in a children’s store. Behind the cash wrap. For two solid weeks. (You just can’t ma [...]

Brand story party of the century

Brand story party of the century
I’ve worked with Doug Kamerer for years now, meeting up with him as his career takes him to one great opportunity after another.  His current gig is as Minister of Culture (cool title, huh?) for  A.D. Farrow Co. Harley Davidson. A.D. Farrow is the longest continuously operating Harley dealership in the world. This gives Doug, a passion [...]

Memorial Day’s long-lost brand voice

Memorial Day’s long-lost brand voice
  Memorial Day may be the unofficial start of summer, but it has a much bigger brand story. USA Today’s Memorial Day story has these main topics: Travel Tips Weather Updates Granted, they are both important topics. I myself have used Memorial Day as a great excuse to travel, sleep in, or do way too much gardening over a 3-day wee [...]

Mom’s 3-part brand story

Mom’s 3-part brand story
All advertisers have two brand stories to consider: 1.) their own, and 2.) the brand story of their target audience. The objective, of course, is to make your brand story part of your customer’s brand story. But when it comes to marketing to moms, do we truly understand the story we’re trying to become part of? Is a lack of deeper insight res [...]