creative haberdashery

Posts tagged customer branding

My seat at the Big (creative) Table

My seat at the Big (creative) Table
On August 30, The Columbus Foundation organized over 400 small groups to gather around big tables and talk about our shared community. As the host of one such table, I elected to invite people in the creative community. Among us, a photographer, several designers, a writer/yogi, a production director/spa owner, a business leader/executive coa [...]

Weebles wobble and they do fall down

Weebles wobble and they do fall down

Why ice cream lovers choose vanilla over rocky road

Why ice cream lovers choose vanilla over rocky road
Vanilla ice cream! Nom, nom, nom Given the choice of any flavor in a cooler filled with ice cream of every imaginable taste profile, the number one choice is still vanilla.* Vanilla’s brand story is honest and straightforward, complex and subtle, and totally true to itself. It makes no apologies and compares itself to nothing. It isn’t plain [...]

Brand story party of the century

Brand story party of the century
I’ve worked with Doug Kamerer for years now, meeting up with him as his career takes him to one great opportunity after another.  His current gig is as Minister of Culture (cool title, huh?) for  A.D. Farrow Co. Harley Davidson. A.D. Farrow is the longest continuously operating Harley dealership in the world. This gives Doug, a passion [...]