write better | ninety-nine hats

The Exclamation Point: Yes? Yes!

Cindi Acker-Hein — Mon, 16 Jul 2018 16:07:15 +0000

So I just watched a short piece on Netflix’s informative, fun nerd show, “Explained” that delved into the nuances of the exclamation point. Those who work with me will confirm I’m always asking them to back away from unnecessary punctuation. It’s gotten to the point where clients, especially women (you know who you are), try […]

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Want your non-profit to succeed? Think strategically.

Cindi Acker-Hein — Tue, 20 Sep 2016 13:30:18 +0000

Many of us have been touched by something so powerful, we are moved to take action through fundraising and awareness. And, even though it’s built on personal passion, a non-profit is just like any other business–its success lies in thoughtful, strategic messaging. Unlike a business plan, which requires hard data about funding and structure, a […]

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5 healthcare marketing buzzwords you probably want to avoid

Cindi Acker-Hein — Tue, 13 Sep 2016 13:30:18 +0000

Healthcare is like any other business, with words and catchphrases that are so overused, they’re meaningless. I run into these tired words consistently; their use is often mandated by the client because they are part of their mission statement/vision statement/tagline/internal mantra . . . well, you get the idea. The good folks in healthcare have great love for these words. They mean something to […]

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10 words on writer’s block

Cindi Acker-Hein — Fri, 22 Aug 2014 18:09:39 +0000

Why you might need a writer

Cindi Acker-Hein — Fri, 22 Aug 2014 18:06:15 +0000

Writing is damn difficult. It means strapping yourself to your chair on a daily basis. It means absolutely rejecting words that don’t resonate. And boy howdy, that’s hard to do, no matter how adept you are with a pen. Writing is damn difficult, even if you’ve been writing nearly every day for 30 years, like […]

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