understand customers | ninety-nine hats

10 words on business customers

Cindi Acker-Hein — Mon, 01 Sep 2014 13:30:23 +0000

40 horses and a shiny fender

Cindi Acker-Hein — Mon, 25 Aug 2014 13:58:54 +0000

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Crowd surfing for target customers

Cindi Acker-Hein — Fri, 22 Aug 2014 18:06:50 +0000

I’ll bet you know someone who says with complete confidence: I don’t need a target customer. My customer is everyone who _____. Ah . . . but it doesn’t matter if your customer is everyone who golfs, everyone who reads, or even everyone who eats. You need a focused target customer strategy so you can […]

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Brand story party of the century

Cindi Acker-Hein — Tue, 03 Jun 2014 22:47:36 +0000

I’ve worked with Doug Kamerer for years now, meeting up with him as his career takes him to one great opportunity after another. His current gig is as Minister of Culture (cool title, huh?) for A.D. Farrow Co. Harley Davidson. A.D. Farrow is the longest continuously operating Harley dealership in the world. This gives Doug, a passionate brand […]

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The brand story heard ’round the world

Cindi Acker-Hein — Wed, 20 Nov 2013 22:36:14 +0000

A story via the BBC News says that the word “selfie” has been named the 2013 Word of the Year by the Oxford English Dictionary. Estimates say it increased in usage by approximately 17,000% in the last year. Other contenders included “twerk,” “binge-watching” and “schmeat.” (Schmeat. Now there’s another story . . .) But wait. 17,000 percent? Next year’s […]

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