creative haberdashery

Posts in category rants

The Exclamation Point: Yes? Yes!

exclamation-point
So I just watched a short piece on Netflix’s informative, fun nerd show, “Explained” that delved into the nuances of the exclamation point. Those who work with me will confirm I’m always asking them to back away from unnecessary punctuation. It’s gotten to the point where clients, especially women (you know who you are), try to slip exclamati [...]

5 healthcare marketing buzzwords you probably want to avoid

5 healthcare marketing buzzwords you probably want to avoid
The ubiquitous healthcare stock photo. Overused buzzwords are as trite as this image. 1985 called. They want their X-Ray back. Healthcare is like any other business, with words and catchphrases that are so overused, they’re meaningless. I run into these tired words consistently; their use is often mandated by the client because they are [...]